That means better engagement and hopefully more leads.Īs I’ve demonstrated in this post, you can use mind maps for all manner of purposes, so if you’re trying to explain something that is relatively dull or complex in a blog post, use a mind map to visualise what you’re writing about. Visual content is really ‘sticky’ on the web, which means people are more likely to engage with the stuff you produce for your client and consequently spend more time looking at it.
#Stakeholder mind mapping for mindnode full#
The blog post you’re reading is doing exactly what we’re about to suggest – it uses mind maps within the content itself in order to provide visual guides and something rather more interesting than a page full of words. You should end up with something that looks like this: Against each topic, start brainstorming post ideas and, if more than one person contributes to the blog, make a note of the intended author, where necessary. Place the name of your website in the center of the page, and extend nodes from it that list the various blog topics you’d like to cover. This is where mind maps are, again, incredibly useful.īy brainstorming content ideas on a mind map, you’ll forever have your pick of topics and an easy and conducive way to brainstorm future pieces. Even writing one blog post per week can prove difficult if inspiration appears to be thin on the ground. Brainstorm content ideasĬoming up with content ideas is hard. Mind maps can however help with the initial creative brainstorming of keyword ideas. Of course, this process is not going to replace your existing keyword research workflow, you will still need to do all the homework on keyword difficulty, relevance and monthly search volumes. The ideas can then literally be poured out onto the mind map and, by breaking up the process into specific chunks, you’re unlikely to be scrabbling around for keywords – they should come naturally. ‘mind maps for SEO’ or ‘mind maps for studying’.įrom there, we can start to define our long tail keywords, which may be phrases such as ‘how to use mind maps for SEO’ and ‘mind maps to improve memory’.įollow that strategy for keyword research and you’ll end up with a mind map that will look something like this: The first branch of nodes may then be the various uses for mind maps, i.e. For example, if we’re going to do a research around ‘mind maps’, we’d circle that as our main topic on the mind map. You simply start with the main keyword in the middle of the page and go with the flow. Mind maps help you do that and brainstorm keyword ideas. The ability to visualise your keyword research is incredibly useful. In this post, we’re going to look at some of the ways mind maps can be used for SEO. It’s that same bunch of notebooks, scribblings and endless to-do lists, isn’t it? A mind map could be a far tidier way of planning the SEO for a client and will enable you to refer to something that instantly makes sense. Think about how you normally plan an SEO project. Colour-coding is used judiciously, and adds to what is already an instantly engaging bird’s eye picture of a large project that practically anyone can digest. Mind maps sometimes look a little different, depending on the style being used, but they all follow the same principle start with the main theme or topic in the centre of the page, circle it and extend outwards with additional ‘nodes’ that expand upon the initial idea. That doesn’t mean drawing pretty pictures – more drawing a physical map of what’s going on inside our heads. Mind mapping is an ingenious process which forces us to retain and visualise our thoughts. Our brains are full of great ideas, but fishing them out can be very tricky and some of the best are often lost forever. That’s why I’d like to let you in on a little secret: mind mapping. Such an approach can also stifle productivity and creativity – two incredibly important facets of a great SEO campaign. For all of us working in SEO, this can be rather frustrating, because we know just how hard it is to run a successful SEO campaigns nowadays.īut how do you effectively plan, undertake and analyse your SEO work? For many, they’ll rely on notebooks, sticky notes, reminders and to-do lists, but that can all get rather cumbersome. The months of planning, strategizing, implementation and monitoring that go into producing those relevant search results and, in turn, benefitting the business behind the website in question, are easily overlooked. And it all hides neatly behind the scenes web users search for something on Google and, within seconds, find a website that delivers the exact answer they were looking for. There are so many elements that make up search engine optimisation.
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